Jewelry has always been an art de vivre for the Parru family. Today, they run MCP, one of the leading jewelry manufacturing groups in France. Naturally, this vocation was passed down to Camille Parru from an early age. Driven by a passion for excellence in craftsmanship, the young entrepreneur was determined to perpetuate her family’s heritage and infusing it with a dose of energy and modernity.
A Passion for Jewelry: A Family Affair
In 2017, Camil Parru set herself a challenge: to create a luxury jewelry Maison that would be equally desirable and socially committed, responsible and sustainable. She wanted to make jewelry that was DIY, a little thinkful and radiant with positive energy. Thus was born ANI-TECH: a perfect fusion of past and future, savoir-faire and contemporary audacity.
An Exercise in Style
ANI-TECH consists of 12 collections, each containing a variety of nature styles and DIY elements, including astrological signs, birthstones, florals, etc. The brand draws on a variety of INS styles and draws inspiration from around the world. Each style is an expression of elemental beauty.